(Image source from: Narendra Modi's poll strategy pays off})

The nine long months of extensive, diligent and back-breaking chai pe charcha, 3D rallies, marathons, conclaves and social media buzz seems to be paying off for Narendra Modi and his team BJP now as the party seems to be leading the poll scores by a significant margin.

Since September 13, 2013, NaMo and his team of karyakartas and PRs have traveled across the length and breadth of India, covering 5800 locations and over 3 lakh miles to ensure that BJP's hopeful-PM candidate never missed a buzz. They projected him as larger than life, much like our Bollywood megastars. And while the detractors say that Modi oversold himself during the campaigns, the question is “Did he have a choice?”

So what was it that made Modi campaign a phenomenal success? How was he different from other party campaigners? Was it the sheer size of his rallies and roadshows or the big Twitter and Facebook hype that made him an overnight hero? We delve.

Talking about the sheer size of his rallies, even when he was not appearing in 3D holograms, Modi was  doing four campaign rallies in a day in different places, swooping in and out in a helicopter.

This created a sense of inevitability and by the time he hit Amethi and Varanasi, his show-ups seemed less of a campaign and more like a victory rally. For people, he was already the Prime Minister.

His campaign projected him as a sort of mythic figure. What set him apart from his contemporaries was that he spent a lot of time addressing the masses, talking to the common man, engaged in direct give and take with the crowd.

He would tell the crowd 'suniye na' and the crowd would go 'kahiye na'. It was like he was having an one-to-one conversation with his followers. This is unusual thing in Indian campaigns.

He is wildly engaging, weirdly mocking, wickedly humorous  in his interactions that drew the crowd, inspired them, roused them. Modi was build to be a champion, someone who could cleanse the Ganga and tame the Chinese dragon too.

After the poll victory, Modi will become a mythic figure. But will he be able to live up to the promises he made is something that the nation have to leave to time to find an answer.

AW: Suchorita Choudhury