(Image source from: })

Big FM is the official radio partner for the ICC Cricket World Cup 2015. To boost up the craze the Big FM radio announced interactive ‘Cricket Ka Big Headquarter’ with Virendra Sehwag and Harsha Bhogle.

Listeners can enjoy the cricket without disturbing their routine work as we can hear every element of cricketing across Big FM’s 45 stations in India.

In order to ensure high engagement, Big FM is all set to market or promote the ‘Cricket Ka Big Headquarter’ on digital and social media, which includes games, trivia, picture updates and quizzes.

The FM network station has also partnered with PLUGGD Radio in the digital space to launch a mobile app for ‘Cricket Ka Big Headquarters’. The app will enable listeners to engage with streaming through chats with RJs and participate in contests and polls, besides giving regular updates.

The listeners can enjoy exclusive content like updates, behind the scenes, stories of cricket in Australia and New Zealand. Cricket commentator Harsha Bhogle will give pre and post match analysis. Six winners across India will be selected, on the basis of performance in quizzes and contests on air, these winners will travel to Australia and watch the grand finale live, while also reporting for Big FM from down under. This will be judged by Dashing cricketer Virender Sehwag.

Ashwin Padmanabhan, National Business Head, Big FM, on the launch of ‘Cricket Ka Big Headquarter’,  said, “We are extremely delighted to partner with the very prestigious ICC World Cup, offering yet another unparalleled entertainment experience with Big FM. Our offerings combine to provide our cricket-frenzied audiences an excellent sports entertainment experience, while giving marketers a fabulous property to ride with.”

The aural entertainment is being welcomed by all sections people as Big FM can provide uninterrupted information and radio FM facilitates users to do their respective works.

-Kannamsai