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Telugu entertainment channel has been acquired by Star India, which is well known for high-end clarity and vibrancy in presenting the programs and events.
Telugu channel has better viewership because of its prominence and presentation specialties. Maa TV will become some more in bringing the viewership and can grab the good business.
Star India, a unit of 21st Centuary Fox, has pioneered content innovation across market and categories. "The Telugu market is an important market however the pace of innovation has been slow. We are keen to change this by acquiring a local presence and fundamentally changing the content quality paradigm. We were very impressed by the solid creative core and quality and depth of the management team at Maa Television Network. In a short span of time they have built a leading business which is poised to take the next leap. The acquisition fills a vital gap in our portfolio allowing our advertisers targeted access to a critical market" said Uday Shankar, CEO, Star India.
"The strategic decision to align with Star India and be part of a global media group will be a big leap in our efforts to take the Maa TV Network to the next level and strengthen the positioning of Maa brand in the entertainment industry. Star's leadership in Indian media and entertainment industry and its parent company's proven expertise in media business on global scale will enable Maa to offer more innovative, rich and differentiated entertainment content tothe Telugu Diaspora worldwide" said Nimmagada Prasad, Chairman, Maa Television Network.
"We see a lot of synergies and complementary strengths emanating from the strategic deal and it will be a win-win proposition for Maa and Star. Telugu TV viewers will stand to gain significantly form this initiative through greater access to a wide variety of qualitative entertainment content", Prasad added.
It is a great news for telugu audience who love to have higher level of entertainment and good programmes like ’Satyameva jayathe’.
-Kannamsai
