(Image source from: Can Mahesh Babu's 1-Nenokkadine make big business?})

The time is slowly ticking for the release of Mahesh Babu's much-hyped "1-Nenokkadine" that hits the theaters on January 10.

Touted as the first big Telugu release in 2014, this multi-crore mega movie is already raking in big profits even before its box-office release.

Officials reveal that the film has already registered a business of 70 crores prior to its big release. It was apparently sold to the distributors for the sum.

That way, the film, made on an original budget of 60 crores,  has already tabled 10 crores profit for its makers so far.

Trade analysts, however, fear that it might be difficult for the distributors to rake in that big a business from the box-office once the film releases across the theaters. One can only hope that the magic of Mahesh Babu hits gold for the distributors.

AW: Suchorita Dutta Choudhury