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For the first time, the IT giant Google is going to try something out of box concept in partnership with iconic US jeans maker, Levi Strauss. Google is planning to design high-tech fabrics and wearable electronics that one can actually wear. A small group from Google named as Advanced Technology and Projects (ATAP) are working on it.

The announcement was made on Friday at its ‘Google I/O developer’ event held at San Francisco.

Emre Karagozler of ATAP explained the specialty of the smart fabric while showing it on screen.

"We are enabling interactive textiles, we do it by weaving conductive threads into fabric.” he said.

Project Jacquard is based on two technologies-weaving conductive threads into a piece of cloth and creating a package of electronics which will in conveying messages to and fro.

If the experiment proves to be a success then people will be able to carry out multiple works like making calls, sending messages or turn on light with a stroke of fabric.  

"It is stretchable; it is washable, it is just like normal fabric" Karagozler said.

"In our hyper-digital world, people constantly struggle to be physically present in their environment while maintaining a digital connection," said Paul Dillinger, Levi Strauss’s head of global product innovation.

"The work that Google and Levi's are embarking upon with Project Jacquard delivers an entirely new value to consumers with apparel that is emotional, aspirational and functional." he said.