(Image source from: Aditya Roy Kapur and Parineeti Chopra to go on a food tour})

Now there can't be a more delicious way to promote a film than this! Wondering what we are talking about? Then read this.

Aditya Roy Kapur and Parineeti Chopra, the lead cast of "Daawat-e-Ishq" are all set to hit the highway for a food tour to promote their upcoming film.

The actors will go on a road trip from Mumbai to Chandigarh. But that isn't all. On their way, they have plans to stop at all the roadside dhabas and highway eateries and grab a mouthful of their special dishes.

The makers of the romantic saga revolving around food have spent over two months planning the trip and finding out extraordinary eating places.

Quite interestingly, the release of Habib Faisal’s Daawat-e-Ishq, was pushed from Sep 5 to Sep 19 to make way for the ‘food yatra’.

“Aditya Chopra has been planning and having closed door meetings for this idea. Everyone at YRF is very excited about it,” said the film’s spokesperson in a statement.

AW: Suchorita Choudhury