(Image source from: Abki baar. Modi Sarkar memes are the new rage})

Unless you have been living off the grid, you must have possibly read and heard about the 'Abki Baar, Modi Sarkaar' ad campaign - a catchphrase that has become the inspiration for many digital joke writers now.

Wooing India with an eclectic mix of creatives, the campaigns promote Narendra Modi through slogans like – “Bahut hui mahangayi ki maar, Ab Ki Baar Modi Sarkar” or “Bahut Hua Naari Par Vaar, Ab Ki Baar Modi Sarkar”.

It's apparent that potshots in the campaign expresses the strong resentment and anti-incumbency sentiments of the masses and is clearly aimed at BJP's closest rival, the Congress.

The persuasive Modi campaign has set off a slew of memes, with people coming up with their own witty, interesting and some really relevant catchphrases to cheer for 'Abki Baar, Modi Sarkar', by  adding anything that ends with an 'Aar' to the BJP's ad slogan.

Cashing in on the new Modi Sarkar memes rage, Quora, a question-answer website, has started a thread of jokes and memes that has sparked an engaging, entertaining trend of supporters creating their own Modi campaign.

Some of the jokes read, "Safed hai cement, Kala hai tar.. Abki bar, Modi Sarkar” . Another one goes as, "Mooh mein aayi dakar, Isliye ab ki baar modi sarkar."

From Twinkle, twinkle little star, Alok Nath's Sanskar, all wants a “Modi Sarkar”. We take a look at some of the best memes that have been doing the rounds on Twitter, blogs and Facebook.

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AW: Suchorita Choudhury