(Image source from: Latestly.com)
Not too long 'Kiki Challenge' has swept internet social media, where people got out of moving cars, danced, and got back in, now a new challenge is going viral all over the internet.
Jassie Gift's long forgotten song 'Nillu Nillu', a song the singer-musician sang for a 2004 film called Rain Rain Come Again is now used for what appears like a quite unsafe challenge by young people on the streets of Kerala.
The challenge comprises a group of people - for the most part, youngsters - jumping in front of moving vehicles or people and then dancing to the Nillu Nillu song, carrying for whatsoever reason, dried palm leaves in their hands or wearing a helmet. This would be recorded on the Tik Tok app as a humorous video which would be then spread on social media.
It seems dangerous enough for the Kerala Police to have posted an admonitory on their social media feeds, using a video to do so.
"Do not invite accidents, let's not have dangerous imitations," begins the post. Like Facebook and WhatsApp the video broadcasting app Tik Tok is becoming popular among children and young people, the post says and then goes on to describe the Nillu Nillu challenge.
"If at first, they stopped the two-wheelers, later it became private vehicles and four wheelers. They are even jumping in front of fast-running buses. The new generation tends to imitate anything dangerous to get noticed on social media. They do not think of a situation when the vehicle could not apply brakes suddenly or the danger if the vehicle suddenly swerves or the mental state of the driver. You can never justify such jokes that could end up in big disasters," the post says.
Jassie Gift, whose song has all of a sudden become popular over again, says it is a pleasant surprise after 14 years. "As a fun element, it is okay, but should move away from being dangerous," the musician tells TNM.