#MeToo Tops Instagram Advocacy Hashtags with 1 Mn Usage in 2018Social Media

December 13, 2018 17:39
#MeToo Tops Instagram Advocacy Hashtags with 1 Mn Usage in 2018

(Image source from: CBS News)

The #MeToo movement that took the media industry and film industries by rant and rave topped popular photo-sharing platform Instagram's advocacy hashtags with 1.5 million usages in 2018, the company said on Thursday.

In the report named, "Instagram Year In Review 2018", the Facebook-owned company said that #timesup (used 597K times) and #marchforourlives (used 562K times), at the second and third spot, demonstrated that the platform can be a powerful platform for users to speak out and bring light to meaningful causes.

Related content: PM Narendra Modi Most Followed World Leader on Instagram

"Across our India community, in particular, kindness and love took center stage as people from across the country took to Instagram to share the things they love. "#love secured the top spot when it comes to the most used hashtag followed, which was closely followed by #instagood and #fashion. Beyond this, the highest growth hashtag in India was #lovequotes," the company said in a statement.

The game Fortnite as well saw explosive growth with #fortnite being the fastest growing hashtag worldwide. The "Heart Love Sticker" by Arata was the most-used "Giphy" sticker in Instagram Stories, while "Heart Eyes" was the most-used "Face Filter" in Stories.

-Sowmya Sangam

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MeToo movement  Instagram  social media