#MeToo Tops Instagram Advocacy Hashtags with 1 Mn Usage in 2018December 13, 2018 17:39
(Image source from: CBS News)
The #MeToo movement that took the media industry and film industries by rant and rave topped popular photo-sharing platform Instagram's advocacy hashtags with 1.5 million usages in 2018, the company said on Thursday.
In the report named, "Instagram Year In Review 2018", the Facebook-owned company said that #timesup (used 597K times) and #marchforourlives (used 562K times), at the second and third spot, demonstrated that the platform can be a powerful platform for users to speak out and bring light to meaningful causes.
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"Across our India community, in particular, kindness and love took center stage as people from across the country took to Instagram to share the things they love. "#love secured the top spot when it comes to the most used hashtag followed, which was closely followed by #instagood and #fashion. Beyond this, the highest growth hashtag in India was #lovequotes," the company said in a statement.
The game Fortnite as well saw explosive growth with #fortnite being the fastest growing hashtag worldwide. The "Heart Love Sticker" by Arata was the most-used "Giphy" sticker in Instagram Stories, while "Heart Eyes" was the most-used "Face Filter" in Stories.