(Image source from: Saina Nehwal’s Rs 25 crore deal with IOS Sports & Entertainment})
The World Championships silver medalist, Saina Nehwal has surged 2,180 points ahead of Carolina Marin to regain her No. 1 rank. Besides, she inked a two-year landmark deal worth Rs 25 crore with management company IOS Sports & Entertainment.
Saina who confirmed the news with TOI said, "I am happy to join them. I am sure they will take care of the deals and I just have to worry about the game and do well,"
"I have been performing well on the international circuit but always felt that the management of my brand image, logistics plus commercial activities was not being done in the best professional way. Having seen how IOS has built MC Mary Kom as a big brand in the industry, I was convinced that I should allow them to manage my portfolio too. That was the major reason for deciding to join hands with IOS," World Championships silver medalist added.
Neerav Tomar IOS managing director said, "We are pleased to welcome another top sportswoman of the world into the IOS family. Saina is an achiever. At such a young age, she inspires millions of youngsters in the country and has become a national icon.”
First managed by a newspaper, Saina moved to Rhiti Sports Management Company signing a deal worth Rs 40-crore for three years in 2012. However, she walked out of the company due to some differences with it.
IOS also manages sports people like Suresh Raina, Sushil Kumar, MC Mary Kom and Vijender Singh.