(Image source from: Satyamev Jayate 3 to debut its promo on Twitter})

Bollywood's love and need for social media seems to be chartering new lines now with not just the actors, but also films and shows using the digital platform to promote their works.

The latest we hear is that Aamir Khan will launch the first promo of the upcoming season of his TV show “Satyamev Jayate”on Twitter. That's right.

The popular show, which talks about the various social issues plaguing the country, will air on Star Plus soon.

The show has always made for a favorite armchair debates as well as heated online discussions during the last two seasons. Cashing in on this, the makers and the channel have decided to engage more audience in unique ways by launching the show on Twitter.

With this, the fans will have the power to unlock and watch the promo of the new season, on Twitter, before any online or offline platform.

"The Satyamev Jayate promo releases when the ticker reaches 100! Be the first to see it, #MumkinHai . Click now: http://flwcs.co/ON," read a tweet from the Twitter handle "Satyamev Jayate".

The broadcaster will become the first to use the 'Flock to Unlock' card that will incentivise followers to drive engagement and awareness about the show and unlock exclusive content on the micro-blogging platform, said a statement from Twitter.

Gayatri Yadav EVP, Marketing and Communications, STAR India describes “Satyamev Jayate" as a people’s brand and that "digital has played a key role in this".

"This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign. We are happy to partner with Twitter for 'Tweet To Unlock' and making this an exciting activity," said Yadav.

AW: Suchorita Choudhury